The Web Creation category is dedicated to all linear and non-linear format offering an innovative storytelling and/or an immersive / interactive experience for the audience. This category includes all content, regardless of the genre - fiction, documentary, series, TV format, magazine, entertainment, news… - produced to be viewed mainly online (first digital content). This category targets projects that combine several media (transmedia) or offer a cross media strategy and which aim to attract an audience, engage with it and retain it.

Examples: an interactive web documentary, a web series including a chat or a video game, a news show in 360°, a thematic podcast channel, etc.