Transmedia winners John DeVries & Greg Kriek have started their residency in Paris

TH Films producers & 2016 DLA winners for transmedia category John DeVries & Greg Kriek have just completed the first week of their 2 week-long incubation program in France. The SA duo is having working sessions with their DLA mentor and ARTE TV channel  Head of Digital Development Gilles Freissinier. Following several months of on-distance mentorship, Gilles and his team share their insights and expertise face to face with John and Greg to help them developing the transmedia project Reborn, a high-octane, narrative driven action series.

As part of its incubation program, the Reborn team is also having a series of meetings with France’s top studios, producers and best French multimedia experts such as Antoine Cayrol (Okio-studio) & Jérémy Pouilloux (La Générale de Production), Canal+ digital creation director Lorenzo Benedetti and French National Center for Cinema (CNC) Digital Creation Manager Anna Charrière.

As a partner of DLA, the Lab’O, Pôle Media Grand Paris’ incubator dedicated to multimedia projects, provide the Reborn project with the top level expertise of Fondivina Films producer & Lab’O coach Marc Guidoni.

Another partner involved in the DLA incubation program of the SA duo is La Nurserie, Audiens’ group incubator supporting innovative projects within the Cultural and Creative Industries. John and Greg are hosted by La Nurserie for the duration of their stay in Paris, benefiting from all the facilities and support offered by the incubator.

This is the second DLA project hosted by the Nurserie, after Baziks Pulse, the afro-congolese online music platform from Kinshasa-based entrepreneur Baya Ciamala. Next in June will be Shariffa Ali and Yetunde Dada with their VR performance film Round Round.

A big thank you to all the DLA partners involved: Arte, Pôle Media Grand Paris and La Nurserie!!!



The project Reborn, by internationally award-winning South African director John DeVries (TH Films), is an epic transmedia integrated web series. Aiming at redefining the way that the audience engages with content, Reborn provides an innovative multi-threaded narrative platform giving the audience the ability to make key narrative decisions at certain main plot points, making each viewing within the set amount of variations unique.


La Nurserie Culture & Innovation is an incubator supporting innovative projects within the Cultural and Creative Industries. Based in Vanves, Paris, it is part of Audiens, the social health care group dedicated to culture, communication and professional media.


Le Lab’O is an incubator dedicated to interactive & immersive multimedia projects. Based in La Plaine St-Dennis, in Paris, it is part of le Pôle Media Grand Paris, an association of 90 organizations aiming at structuring and promoting the image industry in the Paris area.



Greg & John at La Nurserie