May 2019: Tshimologong signs important partnerships with prestigious SACEM and INA french organisations

South African digital innovation hub Tshimologong Precinct strengthens its international ties with the signature of two official partnership agreements with the French National Audiovisual Institute (INA) on May 16, 2019, and with the French Society of Authors, Composers and Publishers of Music (Sacem) on May 24, 2019.

These two partnerships will allow Tshimologong and its incubation platform, the Digital Content Hub, to foster meaningful connections between both South African and French markets, and their creative digital ecosystems. As the first of its kind in Sub-Saharan Africa, the Digital Content Hub was born out of a collaboration between Tshimologong and the French Embassy in South Africa in the frame of its ongoing support towards cultural and creative industries. It plans to host academic programmes, labs, workshops, exchange of expertise, collaborative workspaces, a development studio, exhibitions and special events from the creative industries in collaboration with INA and Sacem.

Lesley Williams, CEO of Tshimologong Digital Innovation Precinct and Director of Digital Content Hub, says that ties with prestigious organisations like INA and Sacem present an exciting opportunity for African digital innovation to reach a broader global market: “We’re delighted to be able to propel entrepreneurship and grow the skills pipeline for the digital economy through collaboration while combining technology innovation and creative content.

INA and Tshimologong will continue and develop their collaboration by focusing on immersive content training, sharing expertise on VR and AR, as well as web series, binaural sound and digital music. Their partnership will also be about pursuing efforts in the production and distribution of content creation using archives, that started with the Rivonia Trial Sound Jam in 2018.

With Sacem, Tshimologong will focus particularly on music intellectual property, with new training opportunities on authors’ rights issues, management of intellectual property, rights in the digital era, together with new business models, all via courses, workshops and seminars.

“We are thrilled by the perspectives of the cooperation with the Digital Content Hub of Tshimologong to reinforce authors’ rights and copyright, and the virtues of collective management in Africa.” said Jean-Noël Tronc, CEO of Sacem.