The Web Creation category is dedicated to all linear and non-linear format offering an innovative storytelling and/or an immersive / interactive experience for the audience. This category includes all content, regardless of the genre – fiction, documentary, series, TV format, magazine, entertainment, news… – produced to be viewed mainly online (first digital content). This category targets projects that combine several media (transmedia) or offer a cross media strategy and which aim to attract an audience, engage with it and retain it.
Examples: an interactive web documentary, a web series including a chat or a video game, a news show in 360°, a thematic podcast channel, etc.
Event recap: SA talent set to score on the global stage with Digital lab Africa On 8 June, Digital Lab Africa (DLA), the reference platform for tomorrow’s content in Africa, unveiled how the South African DLA 2016 winners for the Transmedia and Virtual Reality categories are heading for international success in the final stage of [...]
Digital Lab Africa returns to DISCOP Abidjan! A year after its launch at DISCOP Abidjan, the reference market for TV content in Africa, Digital Lab Africa returns to Abidjan. From 30 May to 1 June 2017, DLA will showcase the improvements of the five 2016 DLA winners, after a six month incubation period. DLA will [...]